Craft
Provides executive creative direction and manages quality across a broad portfolio.
A promoted Layer 0 source contains metric or planning evidence: "JetStream Web is slowly being rolled out to other teams, notably the baggage team . By collaborating with our RAIN devs and other designers , we hope to reduce design and dev hours with a proper design system."
A promoted Layer 0 source contains testimonial-like evidence: "Field feedback and rollout observations increasingly served as the primary inputs to design iteration. Examples captured in program communications included environmental interaction failures (rain/cold), device readiness variability (scanner update state), and operational cons..."
Launched internal design system, resolving 500+ component variations and reducing design-to-dev friction through governance, token-first architecture, and distributed platform ownership.