Alaska Airlines — Senior Manager of Design — Seattle, WA — Oct 2024 to present
- unbackedLed product design across internal employee platforms serving 10,000+ frontline employees through the $1.9B Alaska + Hawaiian Airlines merger integration.
- unbackedLaunched internal design system, resolving 500+ component variations and reducing design-to-dev friction through governance, token-first architecture, and distributed platform ownership.
- unbackedReduced onboarding ramp time from 3 months to 6 weeks by replacing tribal knowledge with ~70% documented processes, DesignOps frameworks, and structured guides.
- unbackedCentralized research operations under a dedicated director, improving the designer-to-researcher ratio from 28:2 to 23:3 and embedding research at the problem-framing stage.
- unbackedInstrumented adoption metrics across employee tooling: 131% increase in bag scanning, 18M+ annual scans, ~41K misloaded bags prevented, 95.9% task completion across 58 stations.
- unbackedCo-authored 2026 Baggage Operations Design Vision, aligning product, engineering, and operations around a shared roadmap — securing continued investment during merger uncertainty.
- unbackedLed design consolidation of 6+ legacy operational platforms (baggage, cargo, contact center, refunds, payments) — establishing unified experience standards and accelerating migration of Hawaiian Airlines tooling onto Alaska's infrastructure, eliminating duplicate workflows for 10,000+ employees.
- unbackedDirected design integration for Hawaiian Airlines' merger across the internal bag management platform, enabling cross-company operational synergy and transparency.
- backedCoached a transferred IC designer from passive newcomer to leading executive presentations to the managing director of product and design, in five months — a scaffolded-autonomy coaching arc with external validation from the partnered PM.